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Balpha Mast Market Research study report complete

News Posted: 30th January 2012

The Market Research Group of the Bournemouth University have now completed the study into the National and International potential of the collapsible Balpha Mast system.

The extensive report includes where significant markets exist and discusses how they could be exploited. An example of this is the motor sailor market where the addition of a collapsible Balpha Mast would complement a vessels handling, maintenance and versatility.

With these potential markets identified Sail Line Fish can now develop the system further towards product commercialisation.

The study also highlights the importance of effective product marketing with suggestions on how to acheive this.

The Balpha Mast Market Research study was partly funded through Highlands & Islands Enterprise, Scotland.